Aidan serves as the architect of Sustainable Capital Finance’s visual identity and digital growth strategy. His career began in the world of cinematic storytelling, where he earned a BFA in Film Directing and Screenwriting from Columbia College Hollywood. This foundation in narrative and visual composition allows Aidan to approach marketing as a cohesive brand experience, ensuring that SCF’s mission is communicated with both clarity and impact.
Since joining the leadership team at SCF, Aidan has spearheaded a comprehensive evolution of the company’s brand presence. He led the total redesign of the SCF website and developed the company’s current visual language, including the design of the SCF logo. His influence is equally felt at major industry events like RE+, where he manages SCF’s physical footprint—from strategic attendance to the custom design of large-scale exhibition booths and backdrops. On the technical side, Aidan has significantly scaled SCF’s digital reach by optimizing the advertising pipeline and securing top-tier SEO rankings within the competitive renewable energy sector.
Outside of his work at SCF, Aidan is a prominent professional in the West Coast Swing community. As an accomplished dancer, instructor, and DJ, he is a regular fixture at events across the country, where he shares his expertise on the dance floor and behind the booth. A resident of San Diego, Aidan spends his weekends exploring the city’s ever-evolving food scene, staying active outdoors, and discovering the hidden gems of his local neighborhood. He is a dedicated advocate for the solar transition and is proud to use his creative background to help power a more sustainable future.